Declutter Ibadan's online platform faces challenges with low followers, minimal engagement, and poor transaction activity, making it ineffective as a buying and selling hub.
Limited visibility due to weak marketing efforts reduces audience reach, while low user interaction on posts indicates a lack of community participation. Trust issues, possibly stemming from unclear policies or scam concerns, further discourage transactions. Additionally, an inefficient user experience and inconsistent content fail to retain users. Strong competition from more established platforms like Jiji and Facebook Marketplace also makes it difficult to attract and sustain buyers and sellers.
Audience: The target audience for Declutter Ibadan includes individuals and businesses looking to buy or sell second-hand and new items within Ibadan. This includes budget-conscious shoppers seeking affordable deals, students and young professionals in need of cost-effective essentials, and households looking to declutter by selling unused items. Small business owners, thrift vendors, and resellers also form a key audience, using the platform to reach potential buyers. Additionally, bargain hunters and deal seekers interested in pre-owned goods contribute to the platform’s user base.
